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一组大数据告诉你:央企海外形象越来越亮眼!

时间:2019-04-16 来源:国资小新 浏览次数: 【字体:

lol下注haiwaiwangshujuyanjiuzhongxinjinrifabu《zhongyangqiyehaiwaixingxiangchuanboyanjiubaogao(2019)》。benbaogaoyiguoziweijianguande96jiazhongyangqiyeweiyanjiuduixiang,fenxilezhongyangqiye2018nianhaiwaixingxiangchuanboqingkuang。yanjiufaxian,zhongyangqiyehaiwaixingxiangchuanbozongtibiaoxianlianghao,shiyoushihuahejiaotongyunshudengxingyezhengtibiaoxianqiangyan。


lol下注biao1:2018nianzhongyangqiyehaiwaixingxiangchuanbozhishupaixingbang(zongbangtop20)


zhongguonanfanghangkongjituan、zhongguodianxinjituanhezhongguolianhewangluotongxinjituanweijuqiansan

《baogao》shujuxianshi,zhongguonanfanghangkongjituanyouxiangongsi、zhongguodianxinjituanyouxiangongsi、zhongguolianhewangluotongxinjituanyouxiangongsi、zhongguoshiyouhuagongjituangongsi、zhongguozhongchejituanyouxiangongsiweijuqian5wei。qizhong,hangkong、xinxifuwuyebiaoxiantuchu,gexiangzhishufazhanjunheng,zhongguonanfanghangkongjituanyouxiangongsiweiliebangdanshouwei。yu2017nianxiangbi,zhongguodianxinjituanyouxiangongsiyouyuhaiwaimeitichuanbozhishuyushehuizerenzhishubiaoxianjiaoweituchu,shiqizhengtipaimingyoudafutisheng。(jianbiao1)


tu1:zhongyangqiye2016nian-2018nianhaiwaimeitibaodaoliangfenbu(danwei:pian)


lol下注zhongyangqiyehaiwaimeitiguanzhureduchixuzougao,2018nianbaodaoliangtongbizengzhang13.76%

《baogao》tongjiduoyuzhongmeitibaodaofaxian,2018nianwaimeixiangguanbaodaolianggaoda6.6wanyupian,tongbizengzhang13.76%,fugai100duogeguojiahediqudejinqianjiameiti,yu2017niandefugailvjibenchiping。tongshi,jinnianlai,zhongyangqiyejiakuaihaiwaitouzibufa,chixujiaqianghaiwaihezuo,2018nianwaimeishejizhongyangqiyedebaodaoyizhengmianzhongxingweizhu,zhanbiwei82.96%。(jiantu1)


zhongyangqiyejijibujuhaiwaishejiaomeiti,zhengtikaitonglvgaoda47.9%

《baogao》duizhongyangqiyehaiwaishejiaomeitibujuqingkuangjinxingletongji,jiezhi2018niandi,96jiazhongyangqiyehaiwaishejiaomeitipingtai(facebook、twitter、youtube、instagram)dezhengtikaitonglvwei47.9%,gong46jiazhongyangqiyekaitong278gezhanghao。yu2017niande42jiazhongyangqiyexiangbi,2018nianshejiaomeitipingtaidekaitonglvzengzhang4.1%,xinzeng4jiaqiye。qizhong,2018nianzhongyangqiyezaifacebookdekaitonglvjusidajingwaishejiaopingtaishouwei,gaoda38.5%,gong37jiazhongyangqiyekaitong118gezhanghao。(jiantu2、3)


lol下注tu2:96jiazhongyangqiyehaiwaishejiaomeitizhengtikaitongqingkuang(danwei:%)


lol下注tu3:2018nian96jiazhongyangqiyesidajingwaishejiaopingtaikaitongqingkuang


yangqizongbujituanlianshuzhanghaofensizongliangchaoqianwan,bannianneizhangfugaoda385.2%

2018nianyilai,youqishi6yuefenyihou,yangqijiqizigongsixinkaitonglejishigejingwaishejiaomeitizhanghao。shouciyingxiang,yu2018nianshangbannianxiangbi,facebookpingtaizhongyangqiyejituanzhanghaodezongfensiliangzengzhangzuixunmeng,zengzhanglvgaoda385.2%,zengzhangliangwei850yuwan。qici,youtubepingtaiyangqijituanzhanghaodezongfensiliangzengzhanglvyefeichangkeguan,wei101.2%,zengzhangliangwei7523ge;yushangbannianxiangbi,instagrampingtaiyangqijituanzhanghaodefensiliangzengzhang62.0%,zengzhangle3.6yuwan;twitterpingtaiyangqijituanzhanghaozongfensiliangzengzhanglvwei10.7%,fensiliangbishangbannianzengzhangjinwange。(jiantu4)


lol下注tu4:96jiayangqisidapingtaijituanzongbuzhanghaofensiliangduibitu(danwei:ge)


hangkonglingyudezhongyangqiyejingwaishejiaomeitiyunyingbiaoxiantuchu

lol下注zhongguonanfanghangkongjituanyouxiangongsichixuweijubangshou

lol下注《baogao》yifacebook、twitter、youtube、instagramsigepingtaishujuweizhu,congzhanghaoxiyinli、neirongshengchanliheneirongchuanbolisangeweiduzonghepingguzhongyangqiyehaiwaishejiaomeitiyunyingdezhengtibiaoxian。96jiazhongyangqiyezhong,hangkonglingyudehaiwaishejiaomeitichuanbonenglibiaoxianrenghentuchu。yu2018shangbannianxiangbi,zhongguonanfanghangkongjituanyouxiangongsichixuweijubangshou。xiangbi2018shangbannian,zhongguojiaotongjianshejituanyouxiangongsi、zhongguozhangjiangsanxiajituanyouxiangongsidezonghedefenjunyousuotigao。


zhongyangqiyehaiwaishehuizerenjianshequde“chubuchengxiao”

bufenqiyetupochuantongwenzitubiao,jiezhujingtouxushuhaiwaizerendandang

lol下注《baogao》duizhongyangqiyefabude2017nianshehuizerenbaogaojinxingletongji。yanjiuxianshi,jiezhi2018niandi,64jiazhongyangqiyefabule《2017nianqiyeshehuizerenbaogao》。qizhong36jiazhongyangqiyefabudebaogaocaiyongzhongwenheyingwenliangzhongyuyan,zhanyifabubaogaozhongyangqiyeshuliangde56.3%,baogaodeguojihuachengdubuduantigao。zhongguoyidongtongxinjituanyouxiangongsi、zhongguohaiyangshiyoujituanyouxiangongsi、zhongguoshiyoutianranqijituanyouxiangongsideng32jiazhongyangqiyezaishehuizerenbaogaozhongzhuanmenshezhile“haiwaishehuizeren”dengzhuanti。fenxifaxian,bufenzhongyangqiyetupochuantongdewenzixingshi,yunyongshipindengduomeitixingshizhanxianqishehuizerenjiansheqingkuang,dadaolianghaodechuanboxiaoguo。(jiantu5、biao2)


tu5:zhongyangqiye2017nianshehuizerenbaogaofabuqingkuang


lol下注biao2:zhongyangqiye2017nianfabuhaiwaishehuizerenzhuantileiheguobieleibaogaoliebiao


lol下注zhongyangqiyeyingqianghuahaiwaichuanbozhengtimouhua,duoyuanhuasuzaohaiwaixingxiang

lol下注《baogao》deduoweidushujuchengxianchuyigebuduanjinbudeyangqihaiwaixingxiang,danzhongyangqiyehaiwaichuanboyiranmianlinzhuduokaoyan。《baogao》tichusandianjianyi:yishigoujianliti、duoyangdehaiwaichuanbotixi,jianshefuhezishenfazhandingweide“duoyuzhongguanwang+duoxinmeitipingtai”dechuanbojuzhen,tigaohaiwaichuanbofugaidu;ershizhendui“ruhezuohaiwaichuanbo”jinxingxitongsheji,zuohaoguihua,shishi“yiguoyice”chayihuachuanbo,tigaohaiwaichuanbojingzhundu;sanshigenjuguojixingshishishidiaozhengcelve,tigaohaiwaichuanbolinghuodu,chixujiaqianghaiwaishehuizerenjianshe,tigaoqiyepinpairenkedu。

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